the florapothecarie journal




  • Self Care Routine 6: Corey Hoffmann #SelfLoveMonth

    Self care isn't just for ladies! Barber Corey Hoffmann (who keeps all the guys in our friend group lookin' reeeal good at Garrett's Barber Shop) shares his personal grooming tips + product recommendations for guys. He's a big fan of our private labeled Lavender + Cedar Beard Oil.

  • Self Care Routine 5: Jennifer Grossi #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. Yoga instructor Jennifer Grossi shares her post-shower skincare ritual and body positivity mantra.

  • Self Care Routine 4: Maya Oren #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. Visual content creator Maya Oren of MOJALVO follows up every shower or bath with a self-love-infused body massage using our Whipped Body Butter.

  • Self Care Routine 3: Logan Hill #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. LA-based photographer and world traveler Logan Hill shares her tips for bringing self care on the road.

  • Self Care Routine 2: Cassidy Perry #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. Cassidy Perry, founder of The Arise Box, practices aerial yoga, takes long walks with her pup, and loves our Whipped Body Butter.

  • Self Care Routine 1: Nicole Morley #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. Yoga instructor and photographer Nicole Morley shares her love of baths.


  • florapothecarie is officially Leaping Bunny and PETA certified as cruelty-free and vegan!

    florapothecarie has been vetted and certified by Leaping Bunny and PETA's Beauty Without Bunnies program to be cruelty-free and vegan. We never tested on animals or used animal-derived ingredients in our products, now it's just really official.

  • Ingredient Love: Cocoa Butter

    Cocoa butter is one of my favorite ingredients to work with because it's incredibly moisturizing, hypoallergenic, and smells like chocolate! It's remarkable at preventing and healing stretch marks, scars, burns, and chapped skin due to its high antioxidant content.


DIYs, inspiration, and tips for living a naturally beautiful and magical life.