the florapothecarie journal




  • florapothecarie Wins Second Place in reSET's Entrepreneur Accelerator Program!

    For the past five months, florapothecarie founder Sami Jo Jensen has had the privilege of working alongside 27 fellow entrepreneurs from 21 companies as part of reSET's 2018 Accelerator Program. This past Thursday, eight of us pitched to an audience of about 200, and the top three would walk away with grants. florapothecarie came in second place!

  • New florapothecarie logo!

    After two years in business, I thought it was time to simplify our logo. While I still love our original one, the new florapothecarie logo is cleaner, simpler, and has a fuller face, designed by illustrator Nina Magradze. We're celebrating with custom engraved chocolate from Noteworthy Chocolates!

  • How to Re-Use florapothecarie Bottles & Jars

    Happy Earth Day! Here at florapothecarie HQ, we recycle or compost more than we throw in the garbage, including the glass bottles from our products. Here are some of the ways we re-purpose them, and you can too!


  • Celebrating Ostara / Spring Equinox

    As a green witch, I celebrate and honor all seasonal changes, but I'm particularly fond of the two equinoxes (spring and fall). Here are some of the ways I like to celebrate Ostara / Spring Equinox.

  • Self Care Routine 10: Vanessa Milano #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. Hair Stylist Vanessa Milano shares her struggles with sensitive skin.

  • Self Care Routine 9: Hilary Swaim #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. Artist Hilary Swaim walks us through her morning and evening skincare rituals.

  • Self Care Routine 8: Erica Midkiff #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. Content coach and momma Erica Midkiff shares her tips for cultivating positivity and mindfulness, and relaxing with the occasional bath.

  • Self Care Routine 7: Avé Rivera #SelfLoveMonth

    February is #SelfLoveMonth. To celebrate, we've asked a few of our natural beauty friends to share their self-care routines. Artist Avé Rivera shares an alternate use for our Orange + Bergamot Beard Oil.

DIYs, inspiration, and tips for living a naturally beautiful and magical life.