New to natural?

You've learned there are some not-so-great ingredients in your cosmetics, but you're a little overwhelmed by navigating the natural beauty landscape. With all this talk of "clean beauty" and "green beauty" - there is so much information out there, and a whole lot of mislabeling and greenwashing. We're here to help you figure out what natural beauty truly is, and how to get started with a natural skincare ritual that works for you.



No toxic chemical preservatives.
No mandmade fragrances.
No artificial colorants (or anything else).


No animal fats or by-products.
No animal testing.
Certified by Leaping Bunny and PETA.


We use glass instead of plastic.
All packaging is reusable/recyclable.
All ingredients are biodegradable & earth-friendly.


Truly 100% natural.
(And vegan!)

At florapothecarie, natural beauty isn't a gimmick or phrase we use to sell more. Every product we create (by hand!) is 100% natural. That's all the percents! That means we don't use any chemical preservatives, manmade fragrances, fillers, or artificial colorants. In essence: we don't use anything that can't be found naturally occurring in the wild. We list all of our ingredients on our product pages and labels in simple language because we've got nothing to hide, and we want you to know exactly what's in it. 

What exactly is green beauty/clean beauty/natural beauty? Isn't it better to get things that are organic? Sure, organic skincare products are great! But that doesn't mean they're natural. Lots of companies use natural and organic ingredients in their products, then mix in really toxic chemical preservatives or artificial fragrances too. Your best bet? Buy products that are actually 100% natural. Do your research, read the labels, and don't buy anything with long chemical names that you can't pronounce. (That's how our founder, Sami, got started!)

florapothecarie is also certified vegan and cruelty-free by PETA and Leaping Bunny. We don't use any animal fats or by-products, and none of our ingredients or final products are tested on animals. Because we love animals, we love the planet, and we love you.

What does a natural skincare routine look like?

When you're making the switch to natural beauty, it can be a little overwhelming trying to figure out what you really need in your skincare routine. We're told our whole lives that we need dozens of products, but really, it comes down to just three products you need every day, and a fourth 2-3 times a week:

1. Cleanse

Cleanse daily with a gentle, acne-fighting but non-drying cleanser.

2. Exfoliate

2-3 times a week, exfoliate with a gentle abrasive to prevent dead skin from clogging your pores.

3. Tone

Toners help restore your skin's natural pH level, tighten pores, refresh and hydrate your skin.

4. Moisturize

Cleansing removes our skin's natural oils, and if we don't replace it, our skin will either dry out or over-produce oil.

Recommended Products:

Rose & Willow Facial Cleanser
Rose & Willow
Facial Cleanser

A gentle cleanser made with rosewater, willow bark tincture, jojoba oil, tea tree, and so much more! Safe for all skin types, this is a great daily cleanser.

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Rose & Tea Facial Toner
Rose & Tea
Facial Toner

Hydrate, tone, and tighten pores with rosewater, green tea, aloe, and witch hazel. Also makes a perfect refresher or pick-me-up whenever you need it.

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Rejuvenating Facial Serum
Facial Serum

Made without water, our serum penetrates deep into our skin and delivers antioxidants and vitamins to nourish, revitalize, and balance oil production.

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Essential Facial Care Set
Essential Facial
Care Set

Try our three-step daily routine with our travel/trial-sized Essential Facial Care Set! Test it out all three products before committing to full-size.

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Tropical Enzyme Exfoliating Cleanser
Tropical Enzyme Exfoliating Cleanser

This juicy gel-like cleanser gently exfoliates and brightens with fruit enzymes, pineapple fruit powder, and tiny bamboo particles.

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Lavender & Chamomile Cleansing Grains
Lavender & Chamomile
Cleansing Grains

Brown rice, oats, chamomile and lavender are finely ground to gently exfoliate, soothe irritation and inflammation, and promote relaxation. Gluten-free!

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Rose & Hibiscus Cleansing Grains
Rose & Hibiscus Cleansing Grains

Rosehips & hibiscus are a powerful antioxidizing duo that promote skin cell turnover, tighten, tone, and brighten alongside gluten-free brown rice and oats.

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But wait!
There's more.
(Masks and more!) 

Shop All Facial Care Products ‣
Shop Facial Care