the florapothecarie journal




green living

  • Why Make Everything By Hand? Because I Care

    Hey there, it's me, Sami Jo, founder of florapothecarie. Did you know I make all products by hand? Yep. Nothing is produced in a factory ~ every product you purchase from florapothecarie is made with love by little ol' me.

  • Six Recommended Reads for Natural Beauties

    In honor of the literary holidays this week (#ReadABookDay is 9/6 and #LiteracyDay is 9/8), here are my top six go-to resources for natural beauty.

  • My Natural Skincare Routine

    As a maker of natural + vegan beauty products, I’m frequently asked about my skincare routine. After years of research, ditching toxic products, and experimenting with ingredients and recipes, I’ve finally reached a place where everything I use in my skincare routine is 100% natural and—even better—handmade by me! I love this feeling, and I love knowing exactly what’s going on (and into) my skin. Click through to read my daily/weekly self care routine.

  • Spring Clean Your Beauty Routine: A Product Swap-Out Guide

    Happy Spring! Like the autumnal equinox, the spring equinox is about restoring balance to our lives, which is why you'll probably get an itching to clean this week — get rid of excess things, negative energy (I've got a simple ritual for that here), not-so-great people (have you read my Being Boss blog post about ditching toxic people?), etc. So I have a fun exercise for you to do this week: you're going to spring clean your beauty routine!

  • Creams, Facial Oils, Moisturizers, and Serums: What Are They? And What Do I Really Need?

    The beauty industry is intentionally confusing. Big cosmetic companies toss around words like "serum," "facial oil," "cream," and "moisturizer" as if they're four completely different products with completely different functions, and so of course as confused consumers, we feel like we need them all! (We don't.) Let's define what each of these face-fixers are, and figure out what we really need.


  • 5 Ways to Honor the Fall Equinox

    Happy Autumnal Equinox! 

    I love the Fall. It's probably my favorite time to be in New England. I love apple picking, Fall festivals, leaves changing colors, snuggling fireside and roasting marshmallows.


  • Recipe: Vegan Matcha Green Tea Ice Cream

    I'm obsessed with all things green tea, including matcha ice cream. It's not easy to find in most grocery stores (though Asian markets usually have some), so I decided to try making it at home. It took a fair amount of research and attempts before I got it right, but I think I've nailed it. I use...

  • 7 Ways to Bring the Beach to You

    Stuck inland? I hear ya. I wish I could get to the beach more often than I do. I dream of being back on the Riviera Maya or dipping my toes in the Pacific Ocean at Zuma Beach. Sigh. We can dream. In the meantime, here are a few ways to bring the beach to you: 1. Mermaid hair all year. You know ho...

DIYs, inspiration, and tips for living a naturally beautiful and magical life.